RevelHMI was inspired by that research that showed many Sonicare® consumers were using their toothbrushes for more than their teeth - they were using them as sexual vibrators. The original Sonicare toothbrush vibrated at 241Hz, but literally all of the battery-powered sex toys on the market used vibration motors that operate around 110Hz. This observation implied that the existing products on the market did not operate at the optimal frequencies and power for their use case.
After many discussions with consumers, we discovered that existing motors were also the cause of most of the complaints of these products; that they were too noisy, had poor reliability, poor batter-life and were hard to adjust.
When we discussed the possibility of new vibration motors with industry insiders and product designers we saw significant interest in new a new solution, and heard many stories of designers being frustrated in their effort to find one. Because no alternatives existed, product designers continued to use the existing flawed technology.
Satisfice [verb]: to act in such a way to satisfy the minimum requirements for achieving a particular result.
RevelHMI’s founders started looking into every known way of making vibration to see if we could find or develop a solution that was optimized to provide improved vibration power at frequencies that stimulated nerves better while removing the issues caused by the existing technology.
Optimize [verb]: to make as effective, perfect, or useful as possible.
RevelHMI’s founders started development of a new vibration motor technology that offered greater power and a broad range of frequency response while removing issues caused by existing technologies. After many hours of development we found success in the lab and widely successful consumer trials of prototypes.
In August of 2013 we launched Revel Body with a successful Indiegogo campaign. Revel Body was marketed with a modern, covertly-sexual design, wellness-oriented branding and a vibration motor with a much different vibration profile than existing products. Our product had a broader range of vibration and more power than any other battery-powered device on the market, it was also quieter, had better battery life and was much more reliable.
We launched three production runs of our product and quickly sold out of each. We built an international distribution system and received many positive reviews for our product. We also dominated industry nominations and awards for design, branding and particularly our technology.
Within days of launching Revel Body, we started receiving requests from mobile device designers who were looking for new vibration technologies after being frustrated with the issues caused by existing technologies. As we discussed the opportunities with them, we learned of the many issues and constraints that they face and the unfulfilled needs that exist in the market.
The market for vibration solutions is both large and very undeserved. We see a huge opportunity in the near term to displace current vibration components with our improved technology. In 2017 over 160 million handsets shipped every MONTH. There is also rapid growth with handsets growing to almost half-a-billion units-a-month in 2020. There is similar scale and growth in other industry segments including wearables, AR/VR, medical and industrial applications.
In the longer term, we see an even bigger opportunity to enable communication of information through haptic feedback. Haptic communication has been studied and dreamed about for decades, but no technology until now has been able to support it. Haptic communications enables high-bandwidth and secure machine-to-human communication with huge implications about how people use devices, the value they provide and the forms of devices themselves. The first company that enables this valuable form of communication has the opportunity to define and own it. Once consumers learn this language, it will become a highly valuable and brandable feature that will increase market share and reduce churn for devices that support it.
RevelHMI will move 'vibration' from being a unknown commodity component to being a highly valuable brand like Gorilla Glass, Intel Inside or ARM processors
In May of 2015, we developed an initial prototype that beat the power and efficiency of two reference actuators that are used in millions of handsets shipped annually. We knew could miniaturize the design to be smaller than existing systems and we saw multiple paths to improve its performance. After careful consideration, we pivoted our company to focus on developing a new vibration technology that could displace existing technologies, while providing the performance, size and cost features that designers were looking for.
We began a focused development effort to create a broad range of capabilities and ways to scale our technology, so that we could rapidly deliver solutions when we went to market. Throughout our development, we stayed in close contact with a wide variety of mobile device designers, engineers and brands to ensure that our developments matched their needs.
Because of the highly competitive nature of the industry we also developed a long-term development plan to allow us to leap frog any competitor that could match our initial offerings. This effort will allow us to support and enable next-generation vibration and haptic solutions, many of which have yet to be conceived of by product designers.
Throughout the process, we built a strong base of IP, both patents and trade-secrets to protect our innovations. We are happy to have received multiple patent grants and we have a significant amount of patents applications in process domestically and internationally.
In the second half of 2017, we started working with customers to develop their next-generation haptic solutions. We are currently working with or in discussions with the world's leading handset, VR/AR and smart watch companies and expect our technology to start appearing in mass produced devices in 2019.
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